When the Isle of Man branch of the Chartered Management Institute told us they wanted an easy to use, simple to update website, we let them try out our content management system to see if fitted the bill.
The Chartered Management Institute's previous site was outdated and those responsible for updating the site were frustrated by having to wait for the web developer to make small changes.
By enabling Microsoft Word integration, Digital Design have not only provided an easy to use admin site for the Institute's web editors, but have gone one step further by allowing them to add new pages directly from the industry standard word processing application, making it even easier to update.
The layout of the new site is clean and modern and reflects the brand of the main UK Chartered Management Institute website. Digital Design interpreted the current brand guidelines to come up with a design which adhered to the guidelines whilst also introducing design elements to give the site a subtle Manx identity.
The new site also features a calendar with RSS feeds for regular events that the Institute holds on the Island throughout the year, making it convenient for members to keep up to date with upcoming functions.
Digital Design also gave careful thought to the ongoing development of the site and the new website uses Google Analytics to allow the Isle of Man branch to monitor and plan their long term web marketing strategy. The site has been developed with search engines in mind and returns page 1 results for several keyphrases including 'Chartered Management Institiute'.
