Digital Design Re-Launch Visit IOM Site for Isle of Man Tourism

posted on 30 April 2012 by Laura_Faulds

Digital Design are pleased to announce the launch of the re-designed Visit Isle of Man website, The Department responsible for tourism, The Department of Economic Development (DED) has increased its focus on digital marketing for the tourism sector and it was recognised that there was a requirement to update to keep up with the online experience visitors now expect from destination websites and to take account of industry feedback.

This is the first phase of the website redevelopment project. New features include;

  • much improved navigation
  • more attractive page design providing the visitors to the website with a better experience
  • new copy throughout
  • bright and vibrant new colour scheme
  • up-to date photography
  • 200 pages are packed full of 'places to visit' and 'things to do', including heritage attractions, glens, wildlife, water sports, motorsports, events and accommodation
  • social media is encouraged by wider sharing across social networks such as Facebook and Twitter

Geoff Corkish MBE, MHK, Political Member of the Department of Economic Development with responsibility for Tourism, is very pleased with the new website. He explained:

"I am confident that the improved website will provide further encouragement for people to visit the Isle of Man. The site is a one-stop shop for everyone interested in the Isle of Man and I hope visitors and residents alike will take the opportunity to save it to their favourites."

It is understood that the Department are now planning a second phase of development, which will look at enhancing some of the site's key functional features, including improvements to the accommodation and events search facilities.

Digital Design Project Manager, Andrew Cairns says, 'The Digital Design team are pleased to have been involved with the new website and to have worked closely with the department to deliver a website that meets so many different requirements in terms of design and navigation. By taking a different approach to the management and development of the project, we were able to compress the timescale in which the project was delivered and this could not have been achieved without the close involvement of key staff in the department.'