A round up of January's digital news

posted on 19 February 2015 by Laura Faragher

Welcome to our roundup of the latest digital developments from January 2015. So what's new in the world of digital?

On a blog post by searchengineland, Google confirmed it was making "tweaks" to its search results, but hasn't announced a specific update.  Whilst you may have been noticing some strange fluctuations in Google search results, the official word is that there has been no major algorithm update related to Penguin or Panda.

Also on searchengineland the news that Twitter has given Google access to a "Firehose" of its tweets again was formally announced by Twitter CEO Dick Costolo.  The announcement follows the last agreement with Google that saw Twitter's Google traffic significantly increase with improved SEO results!

In other news Facebook has now launched its new call to action button on business pages - and many of you will already have seen this rolled out. The aim of these new buttons is to help pages drive business objectives. These buttons can link on or off Facebook and will be positioned as below:

New Facebook Button
The seven calls to actions that will be available are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

How will you use yours?

Continuing our social updates, Twitter has also made another new announcement this month - featuring a new group messaging tool and mobile video experience. The means that users can now have private group conversations - so you can start conversations with any of your followers and they don't need to all follow each other in order to chat together.  The mobile video experience allows users to capture, edit and share videos right from the Twitter app (for up to 30 secs) - using a simple camera.  This is a great new tool for those on the go, with practical uses for both B2C and B2B users looking to share interactive information.  Videos are previewed using a thumbnail and iPhone users will be able to upload videos from the camera roll as well (a feature that will be available on Android soon).

twitterfeatures

It's been a busy spell for Twitter who have also launched mobile analytics for Tweets, which has some great free practical reporting effects for those of us seeking to build influence online:

 

Twitter Analyitcs

Remember that you can keep an eye out for our latest monthly news post by following us on Twitter @DigitalDesignUK.