5 tips for building your brand online
For many businesses, it can be a real challenge figuring out how to start going about building or improving your brand online.
Your team may have reached a crossroads where the old website you had built 10 years ago is not meeting targets, looks very outdated or simple doesn't reflect your brand. Everyone's talking about digital marketing, responsive designs and app development and you're worried that your brand's online presence is fast becoming obsolete compared to your competitors.
As we all know, time and resources are limited, so where should we focus our efforts on?
Here's 5 tips for building or improving your brand online:
1. Re-evaluate your website
Does your website visually reflect your brand, its products and services, and concept? Your online presence is an extension to all of your offline activities - for example your sales representatives, marketing brochures, business cards (to name a few) and they should all reflect the same brand and marketing messages. This means much more than merely ensuring you have your logo slapped onto everything - it's the style, tone of voice, design and vision.
Ask yourself whether your website is working for your business? Websites fall into three main categories: a static website (non-editable), a brochure website (for reference and editable) or an e-commerce website (accepts payments in exchange for products or services). Which one does yours currently fall under? Does it work across all devices like a desktop, mobile and iPad? List all the things that you'd like it to do that it doesn't do currently.
2. Get social
If your company does not already have a social media presence, then get one. It's free and improves your online visibility dramatically - in fact most people have come to expect a business has a social presence. Make sure you write up some social media guidelines for your team though - this ensures that everyone knows what they're doing and what the procedures are. Take a look at what your competitors are doing - what platforms they are using (e.g. Twitter, LinkedIn, Facebook), how often and what time of day they are posting and what type of content gets the most interaction.
Publishing interesting content on social media can demonstrate to prospective customers that you know what you're talking about!
3. Start blogging
Does your website have a 'latest news' or blog section? If so, use it! This is your opportunity to offer commentary on industry news and thought leadership. So anyone that visits your website can see that you are active and engaging with the industry your business is in. It's a no brainer and will also help visitors return to your website to read new content, especially if you have an RSS feed or subscribe option.
4. Check your Search Engine Optimisation (SEO)
If you have no idea what this means then it's definitely time to do some research. SEO is one of the things that defines your page rank on Google. Want to be on the first page of results for certain keywords? Then look at your SEO. Every page should be optimised and if none of your team are clued up on how it works, then it may be worth you investing in an agency that can work with you to achieve results. You can be sure your competitors are doing it, and if they are and you aren't, who do you think will be showing up on Google ahead of you? You're limiting your chances of potential clients finding you, which means fewer leads and less sales, it's that simple.
The best place to hide a dead body? Second page of Google.
5. Think about App development
If you've got points 1-4 ticked off and you're serious about taking your online brand to the next level, then app development may be your next step. App development can really add value to your online brand and is great for delivering content to users on a regular basis, not to mention it can also be used internally to help staff work remotely.
Apps can be built to integrate with existing websites too and
can be downloaded for use on iPhones, iPads or Android
Want to know more? Get in touch.