Many business, especially retailers, are looking to upgrade or change their websites to offer improved online shopping experiences for customers in the next year or so. This is in reaction to the recession as companies strive to offset diminishing demand with lower inventories and lower labour costs.
According to Forrester Research their are more than 75 eCommerce platform vendors in the market each with its own unique focus. Some are great for SMEs; others target larger retailers or B2B organisations.
With uncertain economic times continuing, it's more important than ever for a company to ensure the eCommerce platform it chooses is the right fit. Key considerations include:
- specific business goals
- brand and service differentiators
- desired customer experience
- technology environment
- operational capabilities
- long-term vision
It's also a good idea to look at the community involved with any one platform, such as system integrators, consultancies, and access to development talent.
For many small retailers, Venda for Small Business is the a good solution because they can create a professional, branded online store with easy-to-use tools. The complexity of the site design and architecture is all hidden behind a simple user interface and Venda provides a selection of template designs out of the box.
Some retailers choosing Venda decide to work with a design expert to create a unique site. Venda-trained consultants offer specialist advice and practical support including design, branding, copywriting and SEO.
PDMS Digital Design is part of the Isle of Man Government's Independent Retailer Internet Shopping Scheme. It was launched to enable Island retailers to build an Internet shop quickly and cheaply. It includes:
- one free consultation with a retail consultant
- access to Venda-trained, web experts
- financial assistance to help with costs for qualified applicants -- 50% of costs up to a maximum of £3,000
- ongoing expert advice
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